Democracy
Deck Visuals

"Launching an unreleased product to a crowdfunding audience through animation and still renders."

Grotto approached us with a finished, unreleased product and a Kickstarter launch on the horizon. The objective was to produce a 20 second animation and a header image capable of converting unfamiliar visitors into backers.

The project began with a moodboard session to establish a clear visual direction before any production work started. A rough animation was assembled from the moodboard and presented to the client for feedback, ensuring creative alignment early in the process.

A key requirement from Grotto was that the visuals referenced democracy in a recognisable way. After discussion, we agreed on incorporating ancient Greek statues and pillars as a visual motif, grounding the concept in the historical origins of democracy without being heavy handed. With the concept approved, production began in full. The product was digitally modelled from the physical original, and the Greek statue was sculpted from scratch using Blender. Both assets were then brought together and keyframed into the final animation.

The deliverables included the completed 20 second animation and the Kickstarter header images, as a bonus we also delivered some still renders to be used in the kickstarter description. The structured feedback process kept revisions minimal and the two week timeline on track. The campaign launched on the 5th of June 2026.